Est. 2002

Colorado Springs, CO

UI/UX design & digital marketing, since 2002.

Scroll
On Design

It started with old German design books. Bauhaus furniture, honest materials, nothing wasted. That way of thinking never left me.

I like making things that feel obvious. Not simple, considered. The kind of interface where you stop noticing the interface and start noticing what it does.

Outside the screen I make beats. Sampling, layering, pulling things away until the loop becomes something. It's the same instinct as design. You know it's right when nothing wants to be removed.

I'm drawn to tools that are honest about what they are. Teenage Engineering builds objects that look like they enjoy being used. That kind of care in a physical thing means something to me.

I'm a Liverpool FC fan. Have been for years. Never made it to Anfield yet. That's still on the list.

Most of the work I'm proud of looks like it wasn't much work at all.

On SEO

Visible.
Not Loud.

I got curious about SEO in 2010. Took a course, started tinkering with keywords and meta tags, and watched a page climb from nowhere to the first result. The idea that you could change something small and see the effect hooked me.

I went deeper into the technical side. How a site is crawled, how it's structured, how fast it loads. The invisible stuff that quietly decides whether anyone ever finds what you built.

That pulled me into conversion optimization. Testing small, deliberate changes against real behavior. A shorter form, a clearer path, one fewer click between curiosity and action. None of it looks dramatic, but it compounds.